Helping packaging machinery companies succeed in the Indian market
RAAS Packaging works at the intersection of market entry, machine application, product design, and operational performance in the packaging machinery space. Built on decades of hands-on experience, our work spans four core areas: designing entry strategies for the Indian market, sourcing and fitment of packaging machinery, product development support for manufacturers, and solving real-world packaging line challenges for FMCG and food companies.
This breadth comes from having built and operated packaging machinery businesses in India over the long term—working closely with customers, suppliers, and manufacturers across the value chain.
India is one of the fastest-growing major economies in the world. Its food, FMCG, and dairy sectors are expanding rapidly, becoming more sophisticated and increasingly aligned with global standards.
At the same time, the Indian market is fundamentally different from European, American, Japanese, or Korean markets. Indian customers are highly value-conscious, and purchasing decisions balance performance, robustness, serviceability, flexibility, and total cost of ownership.
RAAS Packaging helps multinational packaging machinery companies design and execute India entry strategies that are grounded in reality. This includes defining the right market positioning, redesigning and right-sizing equipment specifications for Indian applications, and aligning those designs with supplier capabilities available in the Indian market. The objective is to build a foundation for success rather than face repeated challenges after market entry.
I established and led HASSIA in India, which later became Rovema India, and built the organization over a 25-year period. During this journey, I developed deep expertise in adapting European packaging machinery designs to Indian operating conditions—often described as Indianising global designs.
This experience informs how entry strategies are designed: not as short-term sales exercises, but as foundations for long-term success in a complex and demanding market.
RAAS Packaging supports foreign and Indian companies in sourcing VFFS machines from Indian suppliers, with strong emphasis on application fitment.
The focus goes beyond machine specifications to include product characteristics, film properties, packaging challenges, and operating conditions at the customer site. Addressing these factors upfront significantly reduces downstream issues during commissioning and operation.
Machine selection is evaluated through the lens of long-term performance rather than purchase price alone.
RAAS Packaging focuses on minimizing total cost of ownership by addressing weight accuracy and product giveaway, film wastage, changeover efficiency, reliability, and uptime.
RAAS Packaging works with packaging machinery manufacturers to develop new products for the Indian market, refine existing machines, and align designs with real customer usage patterns.
RAAS Packaging supports FMCG and food companies facing packaging line challenges, including persistent performance issues, transition from conventional films to sustainable films, adapting legacy machines, and identifying automation needs across the packaging line—including end-of-the-line automation—and supporting their implementation.
This work complements data-driven insights from Intellibox while addressing practical mechanical and application-level realities.
RAAS Packaging contributes to industry seminars, conferences, and forums by sharing practical insights on packaging technology, market realities, and operational challenges drawn from real-world experience.
Discuss your packaging machinery challenges or market entry plans with someone who has built and scaled packaging businesses in India.
RAAS Packaging is led by a founder with decades of experience in the Indian packaging machinery market—from establishing and growing machinery companies to working with FMCG manufacturers on operational challenges.
If you are exploring market entry strategies, machine sourcing decisions, product development direction, or packaging line optimization, book a meeting to discuss your specific situation.
After booking, you will receive a confirmation and meeting link. Come prepared with your specific challenges and questions about the Indian packaging machinery market.